Newly Launched 'Snap Store' Brings In-app Merchandising to Snapchat

Snapchat'southward difficulties in monetizing its popular chat app may well be a affair of the past if its latest attempt at generating revenue and increasing user-interaction becomes remotely successful. In a move that could potentially open a whole new stream of revenues for social media apps going frontwards, the visitor has simply launched an in-app 'Snap Store' that can be found by going over the to app's 'Discover' section, as seen in the blended image below. The store has various items on sale, including toys, mementos, wear, and accessories.

Newly Launched 'Snap Store' Brings In-App Merchandising to Snapchat

In case yous're on Snapchat and are reading this on your mobile, you can click here to open Snap Store. Nevertheless, practice notation that we had to change over to a US server to get the functionality to piece of work, and the Snap Store webpage conspicuously states that products volition only ship to U.s.a. addresses, so if you're in Republic of india or elsewhere, looks similar you won't exist getting your hands on any of the merchandise someday presently.

As far as we tin tell, there are currently only a handful of items on sale, including a dancing hot dog plush toy, a hat, a wink face up sweatshirt, a streak chapeau and a t-shirt. Prices range from $19.99 for the Hot Domestic dog Plushie to $49.99 for a t-shirt with 'Bring Back Best Friends' written on it. In case you fancy a production, you lot need to scan the Snap Code displayed below information technology, merely do remember to make up one's mind quickly because the products are likely to be withdrawn from the store without whatsoever prior warning.

Newly Launched 'Snap Store' Brings In-App Merchandising to Snapchat

Snapchat has and so far refused to hash out the revenue-generating potential of this latest initiative, telling TechCrunch that it is just something the company is doing "for the community".

Snapchat had previously sold other merchandise, including a Ghostface Chillah backpack and Dancing Hot Dog Halloween costume, just those were sold on 3rd-party eastward-commerce portals similar Amazon. This is the start-fourth dimension the company is using its own platform to sell its merchandise, so it will be interesting to see how all this pans out going forwards.